Choosing a Real Estate Brokerage: A Quality Customer Service Department

This article is designed to help you choose the best real estate brokerage (and Realtor) to sell your home.

How long have you been getting your home ready to sell? How much money went into getting your home 'just right?'

I bet it's enough that once it's listed you want your home shown as often as necessary for you to get an acceptable offer.

Right?

But buyers are finicky. They're looking through Craigslist at work during down time. Then at home they head to their favorite brokers website.

Quickly scanning possible homes. Each home has a split second to grab the buyers interest.

And once they decide they want to see the home? We have seconds, maybe a minute or two, once they find a home they like to make contact with them before they're back on Facebook or helping their kids with homework.

Life never stops. It seems like it barely slows down most days.

And if a potential buyer isn't contacted when they're thinking about real estate...there's a very good chance they're gone...forever.

Which is why the real estate brokerage you choose to sell your home needs to decrease how long it takes to follow up with a buyer who wants to see a home. It needs to be seconds, not hours. And absolutely not days to make contact.

The customer service center should be local and their job should be to get showings scheduled for your property under 1 minute from the time a buyer says they'd like to see your home.

When should the customer representatives available to schedule showings? They should be available Monday through Friday from early morning to at least 9:00 pm. On the weekends, maybe not as late, but it should last at least to 5:00 pm.

These times are when people are looking for a new home. Late at night after their children go to bed. Early on the weekend before the rest of the family is up.

A customer service center should also:

Answers questions internet users have about homes
Schedules all property showings during the year
Confirm each property showing with you, the seller
Immediately notify your agent of each confirmed showing for your home
Automatically forward property feedback surveys to any agent who shows your property
Provides consistent professional, courteous and friendly service
Quickly pass internet requests and inquiries on to agents resulting in prompt customer response


No doubt you've heard the saying, 'Location, location, location' when referring to selling a home.

Now with our attention spans shrinking (it seems by the month). And with our consumption of thousands of small pieces of information daily...our minds bounce from topic to topic. Tweets, status updates, pinning... It never stops.

The real estate brokerage you choose needs to interrupt that by making contact with a potential buyer in seconds.

Guaranteed.

Every time.

Can your real estate brokerage say that?

Oh, and how busy is the brokerages website? How user friendly is there site? Do they post how many visits they've had in a year? They need to be proud of their web presence. Eighty plus percent of home buyers begin their search on the internet. And if the real estate brokerage you choose doesn't have a presence online your home will languish, unsold, longer than it needs to.

And finally, if you're interested in buying a Wisconsin vacation home, or you're interested in learning more about Lake Redstone waterfront homes stop by adamholberg.com for more information and to view homes currently for sale.